Here is how Coles is promoting the three Bauer magazines for $10 offer at a local Coles supermarket. I feel for the newsagent nearby. They can’t compete with this cheap deal. The Bauer pricing approach makes competition tougher.
Either a title is good enough to carry the cover price or not. All the discounting around from Bauer in transit and supermarkets and newsagencies for some bindles suggests some in the company doubt it.
Why can’t Bauer offer this promotion in Newsagents?
The readers rewards program is absolute rubbish. I have spoken to all the major magazine retailers in my region (30 of the top 200 lotto outlets, some of which are in the top 20) and the highest participation for this program was 4.
This program was NEVER going to work. NONE of these programs work. Customers want INSTANT rewards such as this promotion above. The promotion above is a basket builder. Reader Rewards is a complete waste of time.
Connections and Reader Rewards are smoke screens and distractions to tell Newsagents we value you as our 6th most important magazine partner after Coles, Woolworths, 7eleven, NewsLink and iSubscribe.
For gods sake people, wake up and smell the coffee.
Amanda I don’t want these deals as they dilute the value of the product and chase churn between publishers. The best promotion in a newsagency is one that focusses on the whole of the business. year on year, my newsagency outperforms Coles where these deals run and outlets running Reader Rewards because of the whole of business discount voucher program I run.