For years newsagents begged newspaper publishers to set cover priced that were more realistic for the product being sold. News was the worst at rejecting this for well over a decade (the Tele in Sydney was $1 for 13 years I think) and Fairfax not much better. As sales of the print product have fallen, both publishers have been regularly increasing cover prices. The latest announcement, today, from Fairfax in Victoria lifts the price of all editions of The Age:
- Commencing with the Monday 29 September 2014 issue the cover price of the weekday Age will increase from $2.30 to $2.50 (incl. GST)
- Commencing with the Saturday 4 October 2014 issue the cover price of The Saturday Age will increase from $3.30 to $3.50 (incl. GST)
- Commencing with the Sunday 5 October 2014 issue the cover price of The Sunday Age will increase from $2.80 to $3.00 (incl. GST)
Increase of 1.5cents retail service fee and half that for subs, zero for subscriptions.
Wow, we get to explain the increase to customers, see our sales drop even further for a lousy 1.5 or .75 CENTS !!!
No price rise for Sun Herald, at least that’s a smart move.