We have had the next range of Itty Bittys from Hallmark in store for a couple of weeks and already we have ordered more stock. Our sales are being driven by placement off-location: with cards as well as at the counter.
Dorothy, the Lion and the Tin Man are the most popular. I’ve seen plenty of customers add them to the basket.
A bonus is customers purchasing the set. I’ve seen this happen a few times.
The success of the new Itty Bittys is a reminded of the importance of well-known brands in driving sales for us. These brands are far more valuable than cheap un-branded product. Cheap does not always mean banking good margin dollars.