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Sunday newsagency management tip: use a focus group to guide you

Focus groups are used by many businesses to test new products, advertising campaigns, business names, product packaging, business ideas – just about anything a business might be considering. While usually a big business approach, focus groups can work in small businesses like in your newsagency.

For clarification on what a focus group is and how it works, take a look at the Wikipedia page: Focus Group.

My newsagency management tip today is to use a focus group to harvest feedback and thoughts about management decisions you face in and about your newsagency business. You could convene a group of people not currently connected (this is important) with your business for advice and feedback on:

  1. A store image change.
  2. Product category changes.
  3. Product selection where you might be considering multiple options.
  4. Consideration of a new service.
  5. Community group engagement choices.

Sometimes asking the opinions of others helps us see our options differently and this can lead to better business decisions. Convening a focus group does not commit you to their advice. The investment, however, gets you listening to more people think and talk about your business.

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