I refuse to display the Take 5 / Recipes+ discount pack which came out today. I don;t have a space pocket in the weeklies section nor do I want to support the discount magazine strategy by Bauer that is not delivering the sales bump they need when you do a title for title comparison in the latest audit.
Our sales of these bundle offers are really poor. This is why we do not display them. How many of your customers who buy Take 5 also buy Recipes+? None at our store
Mark, we received 28 copies of Street Machine and 29 copies of Street Machine Bagged with a free mag. Both are $8.95, so which would a customer buy? I do not need 57 copies, especially when the bagged version will cannibalise sales of the normal copy.
Rowan, plus the extra pockets required to accommodate the bundled mag. Is this planned to monopolise magazine space? Assuming that the bundle is only old issues of the same title I’d return the bundles less the old mag.
Rowan there is no excuse for this.
What idiot at NDC dreamt up last week’s Take 5/TV Week Soap bundle? Discounting is one thing but expecting us to keep the bundle on sale for another week when new issues of both came out today tells me that whatever weed that idiot is smoking – well, I want some too!