I like the fresh approach from magazine distributor Gordon & Gotch in their contact with newsagents. The emails are helpful, easy to read and opening opportunities to new titles we can use to expand our magazine range.
We ought to embrace the opportunity of new titles, not all but some. The information accessible through the Gotch emails helps us make that decision. It helps us be newsagents – the only real magazine specialists in Australia.
Gotch seem to be embracing social media as well they now have a Facebook page (www.facebook.com/gordongotchaustralia) and a Twitter feed (www.twitter.com/Gordongotch_au).
On their facebook page there is a great, well written post from a Newsagent politely asking why the allocations team oversupply etc. The reply from Gotch – ‘Thank you for your feedback”