A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The art of the retail sign

mindblowingSometimes, how you describe something can make it more noticeable and more appealing.

While I don’t know if the garlic I saw for sale at the market stall recently was mind-blowing, the claim on the sign, however, got me looking at the garlic.

It made me smile and it made me remember the garlic. The sign sucked me in.

Getting attention for your shop or a product in your shop is half the battle of retail. This mind-blowing sign for the garlic reminded me of the importance of breaking with tradition and having fun.

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marketing

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