Further to my post about not being able to get The Age Good Food Guide to sell in my newsagency, Fairfax has been promoting that it’s in 7-Eleven outlets and newsagents. Thanks Fairfax. They go negotiate to get it into 7-Eleven but don’t even try and get it into better service focussed retail newsagents.
This is dumb.
And they wonder why newsagents retreat from newspapers.
Our channel is the best opportunity Fairfax has to increase, yes increase, single copy sales yet they continue to ignore retail newsagents.
http://www.smh.com.au/nsw/opal-card-swipes-out-14-paper-tickets-20140830-10adpq.html
Check out this article. I wrote to Journo, no reply yet. It would make commercial sense for Fairfax if they advertised newsagencies as they would see the side benefits!
Chris this is the NSW state government showing its small business support. They did a deal with 7-Eleven and not newsagents. Like the Vic state government, newsagents got screwed over. Pathetic politicians say they support small business yet their actions prove they do not.