We are leveraging another provocative poster and front page for The Saturday Paper with this placement at the front of the newsagency today – facing into the mall.
We are also using the opportunity to promote the Herald Sun, Better Homes and Gardens, Feast and part 1 of How Your Body Works – all popular titles that can attract shopper traffic.
This is a weekend only placement, something we are trying for four weeks to gauge shopper interaction as part of our commitment to trying changes.