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Tactical placement to drive magazine sales

tacticalmagsHere’s an example of how tactical placement of a magazine display unit can work. We placed this unit with magazines from Pacific Magazines at the end of the aisle – so everyone walking out of our magazine aisle sees the stand.

The stand is more noticeable in person than it looks in the photo.

It’s working a treat. People are purchasing a magazine on impulse after they have left the magazine aisle.

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