We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man.
You know when a customer calls out the brand or the movie that they will most likely purchase the range. This is where collectibles work well for us.
We have the stand placed such that it attracts shoppers for us – it’s part of our front of store marketing strategy. This range not only sells well, it attracts card and magazine customers.