The live Peppa Pig show touring Australia is generating excellent interest and giving us plenty of opportunities for selling the Hallmark Peppa Pig cards and the Peppa Pig licenced gifts, plush and other products we have access to.
This is a mega brand that fits nicely within newsagency businesses. It’s important we are aware of the touring schedule for the show as this will attract media attention and this is what we can leverage into sales across our counter – if we promote the Peppa Pig brand appropriately in-store.
Peppa Pig is an excellent example of the importance of being on the front foot – getting out there and telling our customers and prospective customers in our catchment area that we are their local Peppa Pig outlet.
Footnote: make sure Peppa Pig related magazines are part of your Peppa Pig story.
We have a Peppa Pig stand set up right at the front door of the store. It is amazing how quickly it sells. We sell the products from Jasnor and GNS on it plus,as Mark mentioned, the Peppa Pig magazines. Anything from Jasnor goes, I have sold 10 plate sets and 12 cutlery sets in the last 7 days. The Hallmark Stand is being set up to go out on display next Monday! I love Peppa