This photo shows half of the front of the newsagents as it is set for this weekend. On the left we have part of our Father’s day card range for early shoppers, next is sand that attracts kids and parents, next is the new line of scarves that started selling when we put them out Friday, next is beanie Boos that attract young girls and finally is a display of Pacific Magazines titles promoting the $5000 shopping spree competition.
It’s a little cramped but it is working, delivering good sales off each of the units yesterday and attracting terrific traffic from the mall into the newsagency during the course of the day.
Setting the front of the newsagency shop needs to be seen as a management responsibility and a key marketing activity.