Bauer Media is running another exclusive promotion in Woolworths. Over 28 days they are giving away a 28 Samsung TVs, one a day for the competition running period.
The total prize pool as noted in the rules is $83,972.00.
This is a lucrative competition to run in a single retail channel. Woolworths would have to be happy with the value it pitches to their customers.
why aren’t newsagencies being invited to participate or included??? is it because woolies is paying for the prmo??
David I often see different promotions in different channels but the major publishers. This one stands out because of the significant prize value and the considerable space devoted in-store. I doubt that Woolworths is providing any funding whatsoever.
At the Connections conference this coming week Bauer will talk up their reader rewards app. From what I am told they will not release and data to prove actual engagement nor will they announce specifically what they have spent on it.