Here’s how we are promoting the Pacific Magazines Win a $5,000 Shopping Spree with newspapers in another newsagency this week. The two stands are on our dance floor in front of the counter – further forward than newspapers are usually.
From replenishment we know for sure that the magazine floor display unit is working. I am sure some purchases of magazines are on impulse by people coming in for a newspaper.
Mark,
Great looking display – once again we see how Magazine Distributors have no idea how to handle or communicate with large Distribution Newsagents – I have 2 subbies this would work in.
I’m sure Editors (who live or die on audit numbers) would receive a bounce in sales if they demanded their Distributors (NW, G&G & IPS), engaged with Distribution Newsagents.
Thanks for the great pictures
Regards
John
You’re welcome John. Big retailers would have access to this collateral through the PacMags Nexus program. Through that they target the top 1,000.