Sometimes a direct approach works best. That’s what we are trying our front of store display of Poo Pourri.
The headline, Does Your Poo Stink? shocked when I first saw it. Now I realise our team member who created it did so for attention-grabbing value.
The goal of the headline is to get people to see the video – the video I posted yesterday which pitches the product in a humorous way.
I also like the display and the headline as it has us playing outside what shoppers would consider is traditional for a newsagency.
It tidies up the power lead too. Makes it less obvious.
Just as I hit the send button a customer asked “do you do tattslotto” ……….
Woooops wrong post
I had a customer congratulate me yesterday for being brave enough to stock the “poo Pourri”. After seeing it on Sunrise she doubted that anybody would actually stock it…..it`s been a lot of fun to have in store.