I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show.
Going out early with pre release marketing connected shoppers with the product and the newsagency. While others only started promoting when it arrived, we had been out there for ages having fun with this unique product.
Watch this video to find out what I am talking about.
Poo Pourri is from Gibson. They started selectively offering it early this year. The first shipment sold out. So did the second shipment. While product has only recently arrived, forward orders suggest this will be a hit product for a long time.
While some newsagents focus only on the price the purchase a product for, sometimes the insights and information you can access through a supplier relationship are more valuable.
You can only bank sales revenue. Good information helps you drive sales.
Now watch the video and have a laugh. Tomorrow I’ll show you the poster in one of my stores – it’s hilarious.