We have not been asked once by a customer if we are part of the Bauer Rewards program in my newsagency. One pitch reportedly used by Bauer to get people to sign up was that other newsagents nearby have signed up and you will need this too or you will miss out.
While the program is still relatively young, I suspect that take-up is causing some concerns within the company given the money that has been invested out of the Connections budget.
Have you been asked if you accept Bauer Rewards?
No response yet.
I thought it was us and that we must be doing something wrong. People not interested. Not all the older generation like me have smart phones either.
No
I called Bauer support about an issue I had when testing the app on my own phone – for training purposes.
While I was getting my question answered I suggested a change to the app to make it faster from the newsagents side of the counter.
The support person agreed with my suggestion. He had someone call me back from the development team to discussed my suggestion. He agreed with me about it.
The app still hasn’t been updated. I guess Bauer don’t care about making things easier for the newsagent (or the other customers waiting in the queue)
And no, we haven’t had any customer interest in the app either.
No interest shown here except for a couple of customers who already buy all of their magazines from us due to our other rewards programs.
No
I never have “stuff” splashed all over the shop but I allowed the readers rewards stuff to be put up (everywhere) and have
had only two requests since inception.
The older people notice the advertising and are annoyed when they realise that you have to have a smart phone to enjoy
the benefits.
Being an older demographic shop I find this both unsettling (they might shop elsewhere) and annoying.
I agree with the promo in principle but the advertising is done in the mags that THEY WANT DIFFERENT PEOPLE TO PURCHASE FROM THE ALREADY ENGAGED CUSTOMERS WHO BUY THEM.
IF THEY DON’T BUY THOSE MAGS HOW ARE THEY GOING TO KNOW ABOUT THE PROGRAM?????
I did ask this question at the meeting in Adelaide and wasn’t satisfied with the answer for the above reasons.
no
Nope, not one
We haven’t had any requests. Like other people have suggested our older customers don’t have smart phones. If this promo is about winning new customers why would you use a tired marketing approach?
I don’t think it’s a tired approach, it’s embracing the latest technology. The problem is that that in itself focuses the promotion on too small a customer base.
We only have the one customer using the program because I suggested it to her.. set it up for her.. reset her email address for her.. this is not an older customer either.
I think the program has great potential but we have tried three huge displays in store and had no bites.