I like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or more) I am sure plenty could be encouraged to try this to drive single copy sales.
That horse has bolted Mark…… We used to get 25% !!!
You posted several articles in the past few years saying you were comfortable with not getting the full 25% as a non-specialist retailer…. Why the change in tune??? I am confused!
Don’t be confused Amanda. No change in position. I’m happy with what I get for where I put it. To have newspapers at the counter is a different story though.
Hi Mark,
It is worth noting that the NZ market is dominated by 3 papers, the NZ Herald, The Dominion and the Christchurch Press. Margin is 5%(convenience anyway) from the distributor(who is not a retailer). On the plus side you only stock one, not all three. So the resulting space requirement is far less and stock turns are far greater.
Thanks Chris. Fascinating re the margin. We should stop complaining.