The latest issue of Vogue Australia covers the title behind it with the card holding the St Tropez tan gift with purchase. I moved it after I took the photo so it was in the top pocket and not obscuring anything. In many newsagencies I suspect it would not be moved – thereby blocking the title behind. Publishers of the obscured would have every reason to be frustrated, especially if sales are impacted.
While a good gift can lift sales, publishers sending our packages like Vogue Australia with this issue of should ask for placement that respects other titles.