While the publisher of Good Chef Bad Chef let newsagents control supply of the popular cookbook, Bauer send another expensive title this week without newsagent engagement. I’d have said no thanks to the $29.95 cookbook – The BEST-EVER Collection. Instead, it’s been sent out only to have us not put it on the shelves due to lack of space and a wrong price point for us in the cookbook segment. Bauer is big enough to offer newsagents an online portal through which we can control supply and therefore not burn energy with stock coming out and going back for no economic benefit for us or the publisher. Nuts.
My problem with these books is that they are in Big W 30% cheaper so its difficult sell a copy any more. Usually early return.