A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Using colour to underline a display

basecolourI love the use of the bright blue fabric to draw attention to the entrance display in this shoe shop I saw on the weekend. From across the mall you could see the blue. It was the brightest spot in the store, it drew you to have a look … and that’s the goal of any display.

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Colour blocking

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