The Raspberry Pi is a cheap computer that has achieved mass appeal including with geeks. The Ultimate Guide to Raspberry Pi Magbook is a good title for promoting where geeks can see it and see your business as worth visiting. We are using this as a title to pitch relevance to a shopper who might otherwise not find products or titles relevant to them.
There are plenty of products we can pitch to the Raspberry Pi fan: activity packs, geek-themed impulse lines, Dr Who products and plenty of licenced products. These and others are opportunities whereby we can use a magazine to attract a shopper who could be considerably more valuable to us than for the magazine purchase itself.
Check out the Raspberry Pi website to learn more about the customer – it’s fascinating.