News Corp. is showing today how little photos on the front page of a newspaper matter to driving newspaper sales. They have suck a post-it note type ad for their unlimited digital and weekend home delivery subscription over the photo for the lead story of the day – and they did not cover up a celebrity photo on the same front page. Nuts!
Like I just wrote about air fax – I don’t want to encourage my customers to switch to home delivery.
If the people leading News wanted to grow sales, they’d engage with proactive retail newsagents.
No need to worry too much about losing sales to home delivery with this little gem, Mark.
The poor application of the sticker saw many overlapping the cut edge of the ‘paper, meaning that when stacked up for rolling we had stickers attaching themselves to other ‘papers front covers, resulting in torn front pages. With supply levels cruelly restricted, unfortunately I had to salvage the “least damaged” stock to still deliver, as there are no spares in allocations.
All in all? Fail. Quality, long term customers get a poor, if not damaged product, and potential new sales cannot see the front page photo when on display.