Sales of Mollie Makes magazine continue to grow – it is now in our top grouping of monthly magazines. All we have done to achieve this is to understand the opportunity, place the title next to weeklies and continue to order more stock.
This is an example of where being an engaged magazine specialist pays off. Had we treated Mollie Makes in a more traditional way it may not have been placed in the spotlight and may not have found the excellent growth it is achieving.
Mollie Makes is profitable for us and I love it.
We haven’t tried it near the weeklies and while sales are regular they are stagnant. We are due for a relay and will be moving a magazine fixture in the process so we have an opportunity to engage in displaying Mollie Makes, Daphne’s Diary and other magazines of this ilk and quality adjacent to the weeklies. Do you co-locate these mags Mark.