Newsagencies are visited by males more for cards than other retail outlets – several studies over the years have shown this.
Male card customers tend to appreciate an offer of help to choose a card and or a gift more than female customers.
Are your staff trained to make the most of male card customers?
The right approach on the shop floor can help turn a $2.00 cheap card purchase (if you sell those!) into a $7.95 and more purchase. For a small time investment and some words of encouragement you’ll have a customer walking out with confidence in their purchase rather than the regret of the $2.00 it’s all I could find feeling.
If every newsagent in Australia immediately from today focused on male shoppers looking for cards I have no doubt that we would see a measureable increase in card revenue.
With the card department delivering the best gross profit in our newsagencies why wouldn’t we invest in this activity? Only newsagents who are not retailers would ignore this opportunity.