This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by creating a dance floor.
In front of your counter, a in a space walked past by more customers that almost any other part of your shop, set aside space that is your swing space, your dance floor.
This is space is your key promo space – where you pitch with your best creativity items you want all your shoppers to see.
On the dance floor you display to sell – with flair, excitement and engagement.
The key is creating the space. I have never been in a newsagency where a dance floor cannot be created.
An approach of continuous movement is important on the newsagency shop floor. A dance floor is key to this continuous movement.
This made me smile. a few years ago our oldest daily shopper (for his paper) told me it was his birthday and he wished he could still dance like he used too. I jumped around the counter and did a little waltz with him and told him there was no reason he could not still dance. He has made sure we have a dance on all his subsequent birthdays. Other customers wonder what is going on but love it. Maybe we should be a bit more impulsive with our customers too.
Great story Carol!