This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time.
Here is simple move to make more money from magazine customers.
Walk down your main magazine aisle and then walk from there to your counter – what do you pass along the way? What is promoted to shoppers walking this path? Do you disrupt shoppers as they walk this and other high-traffic routes in your newsagency?
Click on the photo and notice the card fixture we have placed facing shoppers as they exit the main magazine aisle. I have seen customers notice it when exiting the magazine aisle.
We have had this card unit in this location for couple of weeks. This is about as long as we like to have something here. Change is important – especially at the exit fro the magazine aisle as this is a path many regulars take and they become store blind.
Success with a product is often as much about placement as it is about the product itself. This is why an approach of continuous movement is important on the newsagency shop floor. Identifying key shopper traffic routs and leveraging these with tactical placement should help you increase your sales.