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Promoting another new partwork

sewstitchWhile I love artworks launches I wish they were better spaced out. We cannot do the launch of Sew & Stitch justice. While we found an aisle end for it, this is the worst promotional position in store – down the back facing the men’s magazines. We have no other space. Launching this title away from the other recent launches would have given it a better opportunity.

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partworks

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