A colleague newsagent from Ireland shared this story and photo, demonstrating that the magazine distribution challenges that frustrate us here in Australia frustrate newsagents on the other side of the world:
The World Cup is fast approaching and we are inundated with various World Cup titles trying to cash in.
When going through my magazine delivery this morning I came across a supply of “Pocket Guide World Cup” which is a “box out”, not ordered.
That in itself is bad enough but what really took the biscuit is that it was clearly on sale in another shop first, as their “Centra” price tag is still on the magazines.
Obviously this Centra store returned the magazine to EM News who then decided to pass them on to me, thanks very much!
Its the old chestnut of not being able to get the titles and supply you need whilst battling the box outs you don’t need and can’t sell, especially the ones that other stores couldn’t sell either.
Looks like it’s the same issues for Newsagents all over the World!
I share the frustration expressed.
This is where topping is great it prevents recycling of unsaleable titles.
we get this all the time and I am not happy that it is allowed to continue…