This photo shows a window display in a Bridge Road Richmond fashion business – promoting home delivery. They’re encouraging you to go online, order clothes and they deliver them.
This is a smart, proactive and relevant fashion business.
Not only is the home delivery idea very cool, their promotion of it using a simple blackboard placed in the window is eye-catching.
I think newsagents could copy this approach – in terms of promoting home delivery of anything you ell as well as promoting it in such a low cost yet impactful way.
Delivery was at the heart of our channel’s start up yet we’ve retreated from that. Have we given up a service that is more relevant today than ever?
I like the blackboard it’s simple and modern and once would have been a great marketing tool, but today when the local newsagent isn’t necessarily the home delivery agent it probably wouldn’t work for most.
We haven’t retreated or given up, we are just changing with the times.
Newsagents making a good profit are staying and growing their delivery, those who aren’t are ditching it, good business sense I think.
It is up to the newsagent to keep this business strong, however we do need the product we deliver to be of good quality and value or our customers will ditch us.