This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department.
We first started using a hair straightener stand to promote plush with cards six weeks ago. It’s won incremental business for us. When we got the new Itty Bitty line we put a second hair straightener stand in place – the photo shows the result.
Every card purchase is an add-on sales opportunity. We have to be engaged, smart and innovative to make more from these opportunities.
The beauty of the stand is that you can see if someone has purchased from it. It’s a great feeling.
The stand reaching out from the card display also helps gets the cards noticed more. I think this is a factor in excellent growth in card sales.
As I mentioned in my post yesterday on product placement, we need to stop the compartmentalised approach to our newsagency businesses.