We are having a terrific run up to Mother’s Day this year. While we still expect the last few days to be very strong, the two weeks up to today have been excellent for cards and gifts. We are helping drive sales with front of store promotion, refreshes several times in the week to the pitch and active shop floor engagement.
A check of shopper basket data indicates that more than 50% of the time Mother’s Day cards are purchased with other items. This is important as it shows us leveraging Mother’s Day traffic for more regular purchases such as everyday cards as well as magazines.
We have to make the most of seasons beyond the sale of seasonal items themselves.