A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Clever leveraging of magazine brands

magpurseI love these quality handbags that look as if they are made from recycled magazines. Very clever. Very eye catching. Priced at around A$10.00. The photo shows just two of a large range I have seen this week.

While I am sure there are intellectual property issues, I could see a range of the right titles selling well in newsagencies in Australia. But I suspect we won’t see it because of the IP challenges.

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Gifts

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