A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Shoppers follow people more than magazine titles

shoppersknowIn the magazine section of a Hong Kong supermarket someone moved Famous with Miley Cyrus on the cover next to ELLE also with Miley Cyrus on the cover. I like this a lot. Sometimes, the cover subject for a magazine issue should guide its placement more than the masthead.

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