Peppa Pig branded plush, cards, stationery packs and other lines have been a hit through Easter. Our front of store placement attracted new traffic as well as extending the basket of some regular shoppers.
Peppa Pig has been the single most successful brand for us this Easter.
The Peppa Pig brand continues to be strong for us. So far in 2014, revenue from the brand is up significantly on 2013. While we are fortunate to be in a centre where parents and grandparents shop with and for kids, our supp==ccess is due to us grabbing it with in-your-face displays.