114 people responded to the survey I launched a week ago seeking insights into trade shows and conferences.
Click here to download the survey responses.
Gift fairs organisers will be happy to see the popularity of their events.
Page 6 of the results shows how much newsagents spend attending conferences. The difference reflects the growing differences in newsagency businesses. 8.7% spend nothing while at the other end of the scale 13.16% spend $5,000 a year or more.
With 81.98% of responders noting that they like conferences and trade shows for providing access to new products, it is reasonable to expect a commercial pay-off from attending.
Newsagents clearly want relevant conferences with compelling content and trade shows with commercially valuable product opportunities. Those failing to deliver will suffer from falling and poor attendance.
The newsagency channel has been caught napping with gift fairs and the national toy fair attracting more newsagents in number than the traditional newsagency conferences and trade events.
I hope the survey responses are useful to those working with and for newsagents who organise trade shows.