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Sunday newsagency management tip: don’t let your ignorance hold your business back
I know of newsagents who refuse to engage with Facebook because they say they are too old or that they don’t have the time. Years ago there were those who refused to get an email address saying that they would prefer a phone call or a fax. Before that some probably resisted getting a fax saying that a telegram would suffice if the matter was urgent.
Our businesses deserve to be represented where our prospective customers are. Facebook is one such place today. It’s currently free. Do it right and you can reach far more customers through your Facebook page than you would get through your front door in a week.
Don’t let your ignorance get in the way of reaching more prospective customers for your business. If you’re not on Facebook, get on. If you are on facebook, start working on what’s next – be it Instagram, Pinterest, Twitter or some other mobile connected platform.
There will always be a new communication and or marketing platform to learn. Refusing to use one, such as Facebook, only holds your business back.
As for the excuse of not having time, that’s ridiculous given how much your business could benefit.
This post is not about Facebook. No, it is about every innovation you ignore out of fear or stubbornness.
Sunday newsagency marketing tip: use colour to entice new customers
I have written a bit recently about using colour blocking to draw more attention to your business and to products you sell. A colour-blocked display can have shoppers noticing products they may otherwise not have noticed.
All smart retailers use colour effectively.
The supermarket where I photographed this cauliflower display is using colour effectively to draw attention to a vegetable that otherwise may be overlooked. Rich colours in neat sections – it’s a simple yet effective approach. I noticed a kid pulling their parent to look at the cauliflower- that’s an effective display!
In a Staples store this week I saw this display of Scotch tape – colour blocked. The columns of yellow, red, purple and green are more eye-catching than how these products are usually displayed in the stationery department of a newsagency. Making the display may require more stock. The display could drive sales!
Use colour blocking in your shop – in the window, on the dance floor (that open space bordered by your entrain, the counter and your main fixturing – and in key departments – to draw attention to products based on a bold display based on product colour.
The change could get regular customers noticing products they did not know you carried.
Displays like this also say something about you and your business and that could appeal to new shoppers.