This could be a brilliant or really crazy idea. Have a day where everyone working in the shop wears an article of clothing made from what you sell. For example, a shirt made from crepe paper or jewellery made from paper-clips or a hat from cardboard or a dress made from greeting cards (thinking of the Catherine Martin Amex dress).
The idea of this idea is to get you and your team thinking about what you sell differently and then to get your customers thinking about it differently. I’d expect that by engaging in this idea you come up with other ways to better connect with what you sell and through this to grow your business.
Like any marketing idea – HAVE FUN!