With unemployment on the rise, think about how you can help people looking for work.
Consider offering discount copying and discount faxing for those looking for work. Get known as they place they can come to copy and send resumes. Show yourself off as a business person seeking to genuinely help those looking for work.
Promote the service, welcoming job hunters with open arms. Show them you care. Let your Facebook and Twitter followers know. Your goal has to be to get job hunters talking about your service. Be generous in your giving.
I first pitched this idea to newsagents twenty years ago in my book, Marketing Your Newsagency.