I like this poster I saw in the US a couple of months ago in the window of an American Craftsman shop in New York. They sell hand-made gifts and craft items – beautiful products.
The message pitched on the poster is clear – buy American mad products and create jobs.
Buy local messages don’t result in a change in behaviour in my view because of a the lack of consistency in pitching that message and a lack of detail. This poster pitches a clear message. yes, there is a lot of detail – but the retail is important as it tells shoppers that changing what they spend 10% of the holiday spending on can make a difference.