Data from January 1 through March 13 2014 compared to the same period in 2013 indicates a 28% increase in sales of TV Week magazine for us. It’s an increase I wish I could explain as being a result of additional promotion or extra focus. The truth is that we have done nothing different. The title is where is’s been for more than a year – a good location with weeklies but nothing stand out. While I am thrilled with the sales growth I wish I had an explanation.
This might be explained in part by the big switch from analog TV to digital TV, finalised in Melbourne metro area on December 10 2013. Anyone who updated their old school telly would have discovered a raft of new digital channels available .. and would want to know what’s on when – and where! For these technological laggards, TV WEEK has traditionally been the good source of TV program info …
We are also up about one third in sales TV Week
last week, one third normal sales. Week before, sold out by Tuesday lunch. Go figure. I also know the next door supermarket had a similar result those 2 weeks.