We have placed the poster for The Saturday Paper placed out the front of the newsagency facing into the mall, pitching the lead story in this issue of the newspaper to nearby shoppers. This is the only newspaper poster we are promoting at the front of the business – we don’t usually place newspaper posters here.
This photo shows the promotion of The Saturday Paper with other daily newspapers today. While I’d concede it’s a bit over the top, we wanted to ensure the new title was noticed by other newspaper shoppers. So far it’s not impeding sales of other titles.
Did anyone else use a special display to promote The Saturday Paper ?
Did it get the desired results ?
How were sales as compared to last week, up, down……..?
Week One sold all 12 allocated
Week Two sold all 17 allocated
Week 3 got 50 , sold 23 in store, yet to sort any subs returns.
One subscriber. On Sat morning, 5 people bought The Saturday Paper alone, everyone else bought another newspaper as well. We did display the poster provided