Click on the photo for a closer look at how we are leveraging the Better Homes and Gardens brand over the weekend around the popularity of the TV show.
On the left you have a free-standing floor unit. This unit works exceptionally well for us. Newspaper customers pass it. On the right is our power-end nexus WIN A CAR promotion displaying six titles with BHG in the top left spot. On the right in the magazine fixturing you can see prime placement of Better Homes and Gardens in three pockets – next to our weeklies on one side and AWW on the other side.
Every week, between Friday and Sunday, we have the best opportunity to drive impulse purchases of BHG. This works best when we actively support the title beyond placement in the usual location.
If every newsagent did this we would wrest BHG sales from supermarkets. How are you supporting BHG this weekend?
Every Saturday morning before I open the doors I make sure BHG is everywhere I can fit it, normal position, with the weeklies, front of store, next to newspapers, front counter, anywhere I can put it. BHG is such an easy mag to promote and I love the impulse sales that come with it on a Saturday. People see something on the TV show on Friday night and seeing the mag on Saturday prompts the purchase. I missed it this week but I have also began tweeting about BHG And would think early Saturday morning would be a good time to reach potential customers.
It’s like shooting fish in a barrel…..