The Newslink stores at transit locations have an excellent in-store screen-based advertising and promotion platform. Their screens promote offers that are pitched consistently from the shop floor and across the sales counter. They only advertise what Newslink sells. The offers I have seen are compelling – designed to attract shoppers.
The screens they use are big. They themselves are placed in consistent locations in-store – at the front.
I’m aware several parties are pitching advertising screens to newsagents and to newsagency suppliers. None of the offers I have seen come close to the Newslink approach. The screens themselves will not drive discipline in newsagencies.