Here is an image of a customer’s mobile phone showing the text they received about an issue of putaway magazine that had arrived in-store. Note the promotion of our ink sale on the text too.
Any newsagent can do this. It can even be done using off the shelf text messaging software outside of any newsagency software if you wish.
We embrace every opportunity possible to promote products beyond what a customer in engaged with us about – to extract more value from the contact.
Technology is getting a strong grip on us isn’t it.
I assume permission would need to be sought prior to these messages being sent to avoid accusations of spreading Spam.
Is that an issue in situations like this ?
Lance in this case the customer agrees to receive the TXT re the putaway. No one has complained about the tacked-on ad.
Clever, we do under utilise some of the promotional tools that we use every day
how much to send a txt?