In addition to offering excellent buying opportunities and connecting with new suppliers, the Sydney Gift fair also gave newsagents and other retailers a chance to see visual merchandising opportunities from a brand / supplier perspective.
Take the Top Model range from The Aird Group, I appreciated seeing the brand on show as you can see in the photo – how they grouped products, the branding and products we don;t carry today. This display helped Top Model stockists to better connect with the brand.
Top Model is an important brand for us as it it an opportunity for us connecting with one group of customers who might otherwise shop at a Smiggle or similar store.