A retail store near a holiday destination uses a skateboard as a prop for displaying shoes. this is excellent visual merchandising. The skateboard speaks to their target shopper better than if the shoes were placed on a traditional shelf.
Sometimes the simplest ideas work best. The test of any display is the revenue it generates.
Now you have me thinking , if only I could fit a 25 foot boat in my store ,it would make a great shelf for fishing and boating magazines ,well that could be what my excuse would be anyway .
Back to the skateboard is it really talking to its target shopper ? ladies shoes and skateboards I do not see the connection
I think it’s the laid back lifestyle connection shauns. And there is also the textural connection of the timber.
Jarryd, love your indepth observations.
I took the photo in bali just after Christmas. The shop itself was retro in clothing style and fit out. The skateboard fitted right in.