I made the mistake of installing fixtures like you can see in this photo from a Barnes and Noble store in New York. What they have is better, easier to shop. The only difference is that they have a single wall with space in front. Mine is in an aisle with not enough space.
The single wall of magazines at this Barnes and Noble store is terrific – easy to shop and a bold statement for their range. It’s something that would work well in a newsagency instead of the traditional magazine valley.
But you have to have a LONG wall to create the effect Mark. LOL
And the space to implement Paco Underhill – butt brush…..makes a huge difference to the shop feel and customer interaction with the fixturing. Cryptic and Ill leave the readers to follow up.
only thing wrong with that picture is the bloke sitting on the floor you would think they could supply cushions
James – yes. Shaun – I think it’s cool he’s sitting on the floor.
You say that now Mark … lets just hope he didn’t get up and leave skid marks!
James, I wondering if butt-brush has the opposite effect on men? Unfortunately the vast majority of retail space in Australia is just too expensive to justify taking this factor into account planning store size and layout.