At of the Staples stationery stores I visited a couple of days ago had Pop tarts at the counter as an up-sell item. In fact, they had a box at each of the register points.
I’ve noted Pop Tarts as something else to try at the counter in our quest to expand the range of what we offer our customers to purchase on impulse. The most successful counter line we have had is the $24.95 plush dogs and cats … they worked a treat.
We need to keep challenging ourselves to play outside the field in so many parts of our businesses – including counter lines.
I’ve sold these in the past and find they do very well particularly during winter.
A good impulse item and one that I don’t think the majors stock any more so it would be worth a go in my view.